EP 006: How ClickFunnels Has Revolutionized the Way You Build Funnels

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Episode Summary:

In this episode, Russell Brunson, owner of DotComSecrets, best selling author and one of the most well-respected Internet Marketers talks about how to reverse engineer all different types of profitable sales funnels.  He also takes us behind the scenes of his widely successful SaaS app, ClickFunnels which has revolutionized the industry, making it easy for anyone to build out simple and complex funnels with no tech skills required.

Episode Links:

Funnel University

https://dotcomsecrets.com/

https://clickfunnels.com/

Episode Transcript:

Mark Thompson:   Welcome to today’s podcast. I am here with the man, the myth, the legend, Russell Brunson. He is the CEO and founder of Click Funnels and DotCom Secrets. He’s been doing internet marketing for over a decade now, I’m sure you guys have seen him. Thank you so much, Russell, for joining me.

Russell Brunson:  Yeah, man. Thanks for having me. I’m excited to be here.

Mark Thompson:   Awesome. What I wanted to talk about today is all about sales funnels. You are, probably, one of the kings of creating all different types of sales funnels, whether it’s lead gen, webinar sequences, sales funnels, all that kind of stuff. I just want to get some feedback from you. How do you go about creating your sales funnel? I know, one of the things that you really try to do is reverse engineer existing sales funnels to create yours. Is that where you start?

Russell Brunson:    Yeah. I’m a big believer in that concept. We call is “funnel hacking.” That’s how we nicknamed it. When I got started 10 years ago, I didn’t have a business degree, I wasn’t a computer guy. I just was a dude who wanted to make some money, right? I remember I was looking around like “Who are the people out there that are making money?” At the time, the guy I modeled on initially was a guy named Armand Morin, which some of you guys may know Armand. He’s a legend. Don’t tell him that, thought, it’ll go to his head.

Mark Thompson:   He lives 10 minutes from me.

Russell Brunson:   Does he? Armand’s awesome. I used to watch him, and I would watch these little software products he created. He had one called eCover Generator, then Header Generator, and he had software, all these different software products. All of them he sold the same way. They had these long-form sales letters and everything. I used to look at those, and I would sit up at night just thinking, “I’ve just got to think of a software product. I want to be like Armand, I want a software product like him.” Finally, 4 or 5 months into it, I had this idea for a product, and I didn’t know how to make it, so I stumbled around, and eventually I got this thing made. I hired some guys in Romania and they built it. I was like, “How am I going to sell this?” I was like, “Well, I’ve seen a thousand of Armand’s pages. I’m going to make mine similar to his.” It’s funny, if you look at my first sales page for my software, and look at any one of his software sales pages, they look identical, right?

He had a big header at the top with a picture of him on it, and the name of the products. I had a header with a picture of me, and the name of my product. He had a big headline, his headline would be like “Discover the amazing software that lets you create e-covers.” I wouldn’t copy, I would model it, mine was like “Discover the amazing software that lets you brand your files,” whatever. He had his intro, he’d say “Hey, this is Armand Morin.” Mine said “Hey, this is Russel Brunson.” I just modeled his as close as I could because he was someone who I knew was having success, so I was like “I need to make myself look like his as close as I could,” so I did. That was how I created my first product that was successful, was just modelling him. Ever since then I’ve always used that as a gauge. I don’t ever want to just invent something from scratch, I like to see people that have done things in the past.

Here in my office, I try to funnel up. We call it funnel hacking, I try to funnel hack at least one person a day. Go through and buy their product, and see what their up sales and their down sales are, just to get ideas so that when I have a new product or a new thing we’re going to roll out, I can pull on a whole bunch of examples of what to create as opposed to just trying to think of some idea off the top of my head myself. That’s how I do it.

Mark Thompson:  We do the same thing with product creation. We never try to reinvent the wheel, we reverse engineer what actually is working and just make the wheel better and improve on it. I think it’s almost the same concept, when reverse engineering and building out sales funnels. Before you had Click Funnels, what were some of the technological barriers that you had to overcome when creating all these different types of pages?

Russell Brunson:   It’s funny, I look back now and I’m like “I don’t even know how in the world we made money before Click Funnels.” It was hard, you know what it’s like. We had to go and have an idea. I would write the sales letter in Microsoft Word, then I’d try to send it to a designer. He would go and design this whole thing, I don’t know how they … They open Photoshop and they do all this stuff, I don’t know how it worked. They would design the thing, it would look amazing, and it was just like a big image file. I’d have to find someone else, they call it slicing, and they’d slice this image file into an actual sales letter. They’d put it up online, and I’d have to hire another programmer guy to then go and connect a shopping cart … I don’t even know how we did it, honestly, on average it would take us 6, 8 weeks or more to create a single sales funnel.

Today we could do the same thing in a couple of hours, but that’s how we used to have to do it and I’m sure you’ve been through that process a lot as well, even if it’s a long time. It was not easy at all.

Mark Thompson:   It’s amazing how fast the money adds up for designers and developers, and integrations with your email auto responder, or if you’re going to be doing a webinar, integrating it, you would go to webinar … There’s all these different components, and before you know it, you’ve just spent enough for a full-time developer sitting right next to you coding it up. It’s crazy, I’m not trying to hard pitch Click Funnels, full disclaimer, I am an affiliate. I love the platform, and it’s so easy to use. This is where things are going, there’s less reliance on developers and designers and putting more power into the marketers’ hands.

Russell Brunson:   That’s the hard thing, the marketers … We’re usually the ones that are creating the ideas, but then we have to [inaudible 00:05:16] to a designer, and then they try to make … You always lose something in the translation. Now we can have control of it. It’s funny, I look back at … I saw somebody on Facebook post something, like “Oh, my A-web integration’s not working on my Click Funnel page, I want a refund, I want my 100 dollars back.” It made me smile because I was thinking about … I saw a comedian, and he was talking about it. He was on a plane, and the person next to him was complaining about the food wasn’t good, and his seat wasn’t big enough, and he was tired. He looks at the guy and he was like “Dude, you’re flying. Kings would have paid everything they had 500 years ago to do what you’re doing, you’re flying across the ocean, for 3 or 400 bucks, and you’re complaining now about the seat not being soft enough?”

I was laughing because this person is complaining because their A-web thing didn’t quite work the way they wanted to. I was like “I wish you could go back in time 18 months ago and see what you paid 100 dollars a month for, that would have cost us 15,000 dollars in the past and it still wouldn’t have worked.” It’s so funny, how perspective is like that. I definitely think it’s the future. One of our top clients, Trey Lowell, and he’s been one of our Click Funnels members from day number 1. I think he said it best, he said right now we’re in the funnel bubble. He’s like “Most businesses don’t know it exists, they don’t have any idea, they’re still doing things the old way.” He’s like “Those of us who get it and are taking advantage of it right now, it’s just like free money just falling out of the sky when you understand how to do it.”

With Click Funnels you can do that process so much faster. I’ve watched Trey, when he joined Click Funnels a year ago, he had a list of 10,000 people. He was doing okay, but not great. 12 months later, he’s got a list of 400,000 people, they have 2 UPS trucks a day come to his house to ship out products. He’s just crushing it because he’s able to use the technology and leverage it and just quickly get funnels out there.

Mark Thompson:   Let’s talk about the impact of having a proper sales funnel. Like you said, the majority of businesses don’t really know how to create, or don’t even know what a proper sales funnel is. They feel “Okay, I’m going to get someone to this page, and then they’re going to buy it, and that’s the end of it.” They don’t even think about the entire back ends and the relationship after the sale.”

Russell Brunson:  I think that one of the best examples is, last year I launched my first book. In that time I met a lot of authors, and I asked them how they launched their books. Most of them put this thing up on Amazon, and did this whatever, and they didn’t make any money. I thought that was interesting, and when we launched our book, we built the book funnel. We had upsales and downsales, and [uniform 00:07:44] bumps and everything. When I launched my book, I was giving my book away for free so I wasn’t even selling my book. For every free book I gave away we averaged 32 dollars in immediate income from that sales funnel. What was cool is that 2 weeks after they bought the book, then we had an email sequence pushing them into our second funnel, which was a webinar funnel. They went through that process for a couple of weeks, and then a month later they introduced them to our high ticket funnel.

For every free book I give away, if you look at how much I made over the next 60 days, it ends up being 400 dollars or something like that. It makes me laugh, because most authors, they sell a book and they don’t make any money. For every book that I give away, I’m making 400 dollars in 60 days. It changes dynamics, I can go and compete with anyone, because I can buy ads, I can buy traffic, I can do things that other people can’t because of these funnels. It changes the whole paradigm of how you sell things.

Mark Thompson:  That’s what takes a 6 figure business to a 7 or a 7 to an 8, just by extending that sales funnel.

Russell Brunson:  We call it funnel stacking here. What’s funnel number 1? Hopefully you break even. Funnel number 2’s where we make profit, and funnel number 3 is where you retire because it’s all free money that’s coming in, so it’s fun.

Mark Thompson:  Out of all the different types of funnels that you create, do you notice that there’s certain similarities or consistent elements that you use throughout all of your funnels that you create?

Russell Brunson:  That’s a good question. My funnels, I like having them look different to pattern interruption. I like things to look different when something shows up. Conceptually, the process is very similar. This is something that took me 8 or 9 years before I learned this, is when you’re looking at a funnel, right, someone’s coming in and going through a process. They’re going from page to page to page, and I used to create these things. I didn’t put thought into it, I didn’t understand sequencing, right? A good example is, one of my other books we sold a while ago, it was a book that showed people 108 of our best split tests. Someone bought that book, it’s like “If they buy this book, they’ve got to be interested in split testing.” My upsale was 500 dollars, you get this big split testing kit with videos and training and software and all these things.

Nobody bought it, and I was so confused. They bought a book about split testing, they should be obsessed with split testing. Why are they not buying this next thing? I started learning through this process as I tweaked that tunnel around 12 times before it finally hit and it finally worked, is that when somebody comes into your funnel, they come into your world, they have a problem, right? These guys, they buy my book, their problem is that they want to do split testing, they want to get a shortcut to that, right? As soon as they bought the book, even though they don’t have the book yet in their hands, even though they haven’t done anything like … That itch they had has been scratched. I think about in the weight loss market, if you go and you buy an ebook on how to get 6 pack abs, the second you buy that book, even though you don’t have that book yet, you don’t have the 6 pack yet.

In your mind, that problem’s been solved, that itch has been scratched. The next thing is like “Hey, here’s a 6 week course on how to get 6 packs.” The person’s like “No, I already solved that problem. Why are you trying to sell that to me again,” right? It’s all about author sequencing. Now you’ve got a 6 pack ab, what’s the next thing they need? Now they need to know how to exercise, they need to know how to change their diet, whatever the next thing they need. For me, the biggest thing the funnels and I look at is sequencing. When someone comes to my landing page, the first thing I’m going to try and do is raise curiosity. I need them to be curious enough to give me their email address. What’s the most curiosity evoking thing I can do? They give me their email address, and the next page, now that they’ve given me that, what’s the next piece that they need?

What’s the next thing in the sequence they need? I figure out that, right? That might be them purchasing, might be them registering for a webinar. Whatever that next piece is for this funnel. After they register for the webinar, let’s say it’s a webinar funnel. In their mind, that itch has been scratched. What’s the next thing I have to sell them? What’s the next piece? For me, the biggest thing now is less like “What’s this funnel going to look like?” More like “What’s the sequencing? Every step in this funnel, I am scratching an itch but I’m hopefully opening up their mind to the next problem they have, or the next solution they’re going to need.” If you start thinking about these funnels that way, that’s when you start increasing your conversions and start getting all these other things, because you’re going through kind of piece by piece, and you’re fixing an issue, you’re scratching an itch, but then in that process, “Because I have 6 packs now, 6 pack abs, what’s the next problem I’m going to have?

“How do I now solve that?” We start looking at your funnels that way, that’s when you start dramatically increasing conversions. Not by just plugging in random products, upsales just to be upsales and things like that, it’s figuring out how you can serve people at a higher level. When you figure out that, that’s when you see all the magic happen. The conversion increases and everything else you’re looking for.

Mark Thompson:   Having a logical flow. I assume step 1 for you, whenever you’re going to create a brand new sales funnel, is mapping it out, almost on a white board, and saying “Here’s the page that we’re going to have, here’s the main message we’re going to have, here’s what it’s kind of going to look like,” and then walk through that. Once you have it mapped out visually, applying it to Click Funnels, is that right?

Russell Brunson:   Exactly. We have a big whiteboard in here, and I sketch it on the whiteboard. I take a picture on my iPhone, I email that picture to myself and then I open that picture on my … I have 3 monitors, 1 monitor’s got the picture of my whiteboard, and I open Click Funnels and I start going to town.

Mark Thompson:   That’s kind of what we do. What about in terms of copy? Do you write the copy, do you like writing copy, do you outsource that?

Russell Brunson:   It depends. Some copy, I like to do some copy, I don’t like to do … I enjoy doing webinars, I usually enjoy finding the hook bite. If it’s a long form sales letter I get really bored really fast. I hate doing bullet points. There’s a company I use all the time, I can let you guys know the resource real quick if I can find it. They’re really cheap copywriters, it’s like 2 or 300 bucks. I’ll A level the most amazing copywriters in the world, but they’re B+, A- level copywriters, and their pricing is really, really cheap. What I’ll do is I’ll have them go and do a whole bunch of stuff for me, and I’ll take it and I’ll tweak it. Their website’s thesalescopylab.com, they guy’s name that owns it … His name’s Lee. I’ll send him the [inaudible 00:14:03], “Hey, can you write a sales letter for this?” I’ll send him the content of my product. “Hey, I need you to pull out 30 bullet points from this.”

He’ll watch the videos, send me over 30 bullet points, I’ll pay him like 100 bucks or 300 bucks, whatever that is. That way, all the things I get stuck at, he just does and I can plug them in. I do a lot of stuff where I send that to him, and he does a lot of things for me, and then I can plug them in. I just massage it, make it sound amazing.

Mark Thompson:   It’s pretty amazing, the number of sales funnels, or funnels in general, that you have created in your business. How big is your business now, your company?

Russell Brunson:  As far as people, or revenue, or …

Mark Thompson:    Yeah, for people.

Russell Brunson:    On the DotComSecret side, which has about probably 8 people. The Click Funnel side has probably about 30 people, so some are 30 to 40 people, somewhere there right now.

Mark Thompson:  Let’s talk a bit about Click Funnels, because I know it’s been around for probably almost 2 years now, or a year and a half?

Russell Brunson:  About a year and a half, yeah, it’s getting close to 2 years.

Mark Thompson:   Talk to me about the evolution of that. I know when you first launched it it was kind of in beta. Talk to me about the evolution, into what it is today.

Russell Brunson:    It’s been such a fun ride. When we first built it, it was simple. It was kind of like a lead page, you could take a page, edit a headline, change an image. We couldn’t move anything, but then we had that in a funnel. Here’s your squeeze page, your sales page. That’s what started. You and I have a common friend, Dylan Jones, and Dylan had spent 6 years building this website editor that was amazing. We ended up seeing it, and ended up partnering with him and bringing it inside Click Funnels. Our first beta, the pages couldn’t move. You were stuck with whatever static pages we gave you, kind of like lead pages. It wasn’t that cool, and when he brought in that element, and brought that into … It gave the ability, we have a complete flexibility to design the pages however you want. Then the funnels, and then … Initially it was supposed to just be the funnel building, and you had your own shopping carts and commerce externally. Everyone’s freaking out, because “I want my shopping cart inside of here, I want …”

We eventually brought in a shopping cart, and then everyone wanted us to do email stuff. We added in a tool called [inaudible 00:16:17], there’s email marketing and text message, and direct to mail followups and things like that. It’s just kind of evolved from … Initially it was just going to be a page funnel builder, to now, for most of our clients, their entire business runs off of us. I don’t usually need 3rd party services, I don’t use infusion software or [Ontraport 00:16:34] or any of those things, because I don’t need them now. Click Funnels will do the entire … [Bring 00:16:38] your entire business for you. That’s where it’s evolved into, we still integrate with 3rd party services, the people that are using those, they can bring them over and use them. We really have become, over the last year and a half or so, an all in one platform.

That’s definitely where we’re moving more and more towards. It’s been a lot of fun.

Mark Thompson:   I can see that. When you were talking about being able to drag and drop elements, to me, that was the major game changer. For marketers, you can really have full control over the entire page, without having to code anything, really. When you started adding in, like you said, [Actionatics 00:17:14], and … You really can log into one application, in the Click Funnels, and have full power over your entire business and building out all of your pages and integrations. It’s really turned into something massive. How many current customers do you have right now?

Russell Brunson:   2 weeks ago, we just passed 11,000 active members, the people who were actively paying, which is crazy.

Mark Thompson:  That is nuts. I know you have a few different levels, what’s the average customer value there?

Russell Brunson:   We have 2 levels, the 97 dollars a month level, and then at 297 a month level, about 12% of our people right now are at 297 dollars a month level and the rest are on the 97 dollars a month level.

Mark Thompson:   You’ve done a lot of webinars to get people into Click Funnels. Tell me about the percentage of people coming in through the webinars versus just the normal sales page versus … I know you have an ever green webinar as well that you run.

Russell Brunson:  Initially, it was a lot more heavily skewed towards the webinar sales. That’s how we initially launched it, and really pushed it out. At the time, for every single person that would buy on a webinar, we’d get 3 people who’d get the trial. That’s kind of how it worked for a long time. I’ve been transitioning away from the webinars, just because I do about one a week now. I was doing 3 or 4 a week for a while, it wears you out, as you know. It was tough. Now, it’s a lot more trial based. We have a new sales funnel coming out that’s just focusing more so on the trial, more emphasis moving forward will be going on the trial as opposed to the yearly stuff. I think … That’s a good question. I think between 4 and 5,000 people bought the 1000 dollar 6 month version of Click Funnels, I don’t have the exact numbers in my head. Somewhere in there over the last year and a half.

Mark Thompson:    Almost half of the current members are through the webinar, the 1000 dollar per year … I think you did it for a year subscription, and then for 6 months, right?

Russell Brunson:   About 8 months, we transitioned it to 6 months, yeah.

Mark Thompson:   What’s the future of Click Funnels? Where’s it going now?

Russell Brunson:   It’s so exciting. Click Funnels as a platform is pretty good. The page funding, all that kind of stuff, I know Dylan’s got some cool new things happening in the editor. For the most part, it’s small changes to keep evolving it, making it cooler and cooler, right? The second half that I think we just scratched the surface with was actionetics. Actionetics, in its most basic form, is an email auto responder, right? That’s kind of the beginning of it. What actionetics is becoming and will become over the next 2 or 3 years is the entire marketing engine behind everyone’s businesses. What we’re doing right now, what we can do already with actionetics is somebody comes into your funnel, they opt in. We can go out in real time and pull in all their demographics, right? How many Facebook followers, Twitter followers, how much money they make, all these things, we can pull in in real time. You can set up different email sequences based on who they actually are. That happens right now.

The future is what we’re trying to get to, is where your funnels will become smart as well. When someone opts into your funnel, we’ll know in real time how much money they make, and how much followers they have and all sorts of things. You can change the funnel process based on who they are. If you make 30,000 dollars a year and they don’t have any Facebook followers, maybe perform an upsale that’s only 97 dollars. They’re making 300,000 dollars a year and they’ve got a million followers, maybe let’s show them an upsell for a 5,000 dollar package, or something different, right? Maybe we have our sales person call them instead. Anything you can dream of, any kind of sequences you can think of, you’ll be able to build Actionetics. That’s the future, that’s where most of our dev time moving forward is going to be focusing on, is advancing that part of the platform.

Mark Thompson:  Very cool. What’s the onboarding sequence like? Once you get a Click Funnels customer, do you have some way of on boarding them or upselling them into Actionetics?

Russell Brunson:   Yes, oh man, yes. We’re a week away from rolling out the new funnel for that, but yeah. You’ll be able to see it, it’s really, really cool. A couple of things we did that are awesome, something like … I don’t know why I didn’t think of this 5 years ago and do this on every one of my projects, but right now … Not right now, probably by the time this airs. In a week from now or so, someone will come and the sales page for Click Funnels will push the trial really heavily. The trial is 14 days you get Click Funnels. After you do that, the upsale’s basically like “Hey, this thing called Actionetics, it’s 300 bucks a month instead of 100 bucks a month, but you can try it for free for 14 days as well. Just click this button, and it’ll unlock everything, you can just play with it all,” right? There’s no risks taken, and they can downgrade inside their account without talking to anyone if they want.

That way unlocks the full suite. They can start using it, and we have this thing, it’s called the 21 Day Ignite Your Funnel program. As soon as they join, every day for 21 days they get a video that gives them just 1 micro task to do. We’ve found that if people engage with the platform, they don’t leave. The problem is people that don’t engage. We have this 21 day Ignite Your Funnel, works like, step 1, log in, watch this 1 onboarding video, and we’ll send you a t-shirt. Day number 2, your only goal is to open the editor, so open the editor, boom, we send you a gift. Day number 3 is each day we give them 1 micro task to get them engaging and consuming the software. Our goal, we’ll monitor stick rates and all those kind of things from where it has been with this, but the goal is to get people just interacting with what you’re selling. If they interact they’re more likely to stick.

I’m going back to all my products, if someone buys anything from me, there’s going to be a 21 day onboarding process that gets them engaged in whatever it is. That’s the new thing we’re rolling out here.

Mark Thompson:   Most apps and most companies don’t even think about creating that kind of onboarding sequence. One thing I love about your app is when you go in there, there’s little reminders. “Hey, make sure you connect your email auto responder,” or “Hey, make sure you update your medi-tags,” and that kind of stuff. It literally walks you through the process even if you’ve never done it before.

Russell Brunson:    Coaches you while you’re in it, it’s kind of fun.

Mark Thompson:   Thank you for coming on and talking about sales funnels and Click Funnels, I know it’s exciting. It’s an exciting time for you, and it’s been amazing to see Click Funnels to grow. For people who have never tried Click Funnels, where do they go to maybe … I know you have a 2 week free trial, where would they go for that?

Russell Brunson:   If you just go to clickfunnels.com, go get the trial, and play with it. Obviously go through the 21 day Ignite Your Funnel program, it’s free. It’ll show you how to consume and how to use it, and how to launch funnels. In fact, can I share one thing with you real quick?

Mark Thompson:   Yeah, of course.

Russell Brunson:    We just pulled these stats today on Click Funnels, and I’ve just got to show you guys. I always tell to people, “It’s not a matter of if you’re going to use Click Funnels, it’s when. The entire market is coming to us.” For you guys, I want to show you just the power in this. We pulled this up today, in the last 18 months, 29.8 million opt ins have been generated through Click Funnels pages. There’s been 268,000 funnels created, so far our members, on average now, are processing 600,000 dollars per day through Stripe. They’ve collected 59 million dollars so far in Stripe, and if you add Infusion Soft and the others they’ve processed 88 million dollars in the last 18 months. It’s just crazy. It’s growing, everyone’s adopting it, people are making tons of money, they’re building lists through it, it just works. We’re looking at 88 million, our goal is that by the time that our live event happens in a month and a half we’ll be at 100 million dollars collected.

That means if each of those people were 1, that’s 100 millionaires created in the Click Funnels platform in the first year and a half, which is just crazy. It’s exciting.

Mark Thompson:  Anyone who becomes a Click Funnel member, what additional services do you think that they’re going to need to fully utilize Click Funnels?

Russell Brunson:  You could buy ads on Facebook or something.

Mark Thompson:  They’re going to need a payment processor? I don’t believe … You can’t use your Stripe account or anything like that, right?

Russell Brunson:   No, I wish, yeah. I recommend getting Stripe, it’s free, instant approval, it’s awesome. Stripe, if you’re going to send emails through our platform you have to have … It’s techy, they call them a SMTP mailer, which basically means you go to sendgrid.com, you sign up for … I nearly have 20,000 emails a month for free. You sign up for free, and then you plug in the code, and then that’s kind of it. Stripe’s free, Sendgrid’s free up to x amount of sends. You plug those 2 things in, and that’s what runs my whole entire business. Stripe, Sendgrid, and Click Funnels.

Mark Thompson:   Sometimes it’s just that easy, you know? You just stick to the basics. So many people get hung up on all these different little plugins and tools, and apps. At least I think about it, there’s probably 5 or 6 things that I use and that’s about it.

Russell Brunson:  I had this guy on Facebook message me the other day, like, freaking out because he couldn’t get InfusionSoft to integrate with Click Funnels because he wanted to do this advanced segmentation and all these things. I just kind of asked him real quick, I’m like “Hey, I run 2 pretty big companies, I’m pretty good at this whole marketing, I wrote a book on it. I’ve never done advanced segmentation like you were trying to describe. I hope you’re making at least 10 million dollars a year, otherwise you should not be focusing on this.” He wrote back and he’s like “I’m actually a startup, I haven’t made any money yet.” I was like “Quit worrying about advanced segmentation, just sell something!”

Mark Thompson:   Get it out there, right?

Russell Brunson:   I said “You’ve got my permission, after you’ve passed 10 million dollars a year, to start worrying about advanced segmentation and integration of FusionSoft and all sorts of crazy things.” Until you’re past 10 million bucks a year, just use Click Funnels, Strip, and Sendgrid and you’re good to go. He was like “Oh cool, thanks.”

Mark Thompson:  Awesome man, I know you’re busy. Dotcomsecrets.com, which is your blog, right? You also do live periscoping?

Russell Brunson:    Yep, almost every day we do a periscope, which is kind of fun.

Mark Thompson:   How’s that going, by the way?

Russell Brunson:  It’s been awesome, we’ve got a really cool community and it’s just fun hanging out every day, sharing ideas and thoughts. What’s been cool is, I’ve been doing it for maybe 2 or 3 months. Obviously there’s a lot of untrackable stuff, but if trackable revenue from the periscopes over a quarter of a million bucks so far. It’s not like I have thousands of people showing up, it’s 100 to 300 people that show up to each one. For any of you guys, I’d say start up periscoping and just be consistent, and in a couple of months it’ll start paying off. What’s your handle for that?

Mark Thompson:   I don’t even know. Do a Google search.

Russell Brunson:   If you search my name, I think it shows up. We call it a marketing quicky show, so if you go to marketingquickyshow.com, you can see where you can subscribe and see all the past episodes, and all that kind of stuff there.

Mark Thompson:  You guys have a podcast on iTunes, which is from … You can get to it from dotcomsecrets.com, right?

Russell Brunson:  Yep.

Mark Thompson:  Obviously guys, get at least a free trial of Click Funnels if you’ve never used it before, just build out a funnel and your jaw’s going to drop. Anything else I’m missing?

Russell Brunson:  That’s it man, it’s fun. As soon as they build, the first thing they’ll be addicted, and then everyone leaves. Go have some fun, build some stuff. Even if you don’t have your own business yet, I had a call today with a guy who was a Click Funnels member, who in the last 10 days, made 25,000 dollars building funnels for other people. You don’t even need to have your own business, go … Other people want funnels, it’s the thing, it’s the future of where we’re going. You can charge people a lot to build things for them as well.

Mark Thompson:   Awesome, Russel. I appreciate you coming on the podcast, and best of luck to the future of Click Funnels and everything else you’re doing.

Russell Brunson:   Thanks man, I appreciate it, thanks for having me.

Mark Thompson:   Take care, bye.

  • Mike Lazarus

    Good interview, Mark. I can’t use Clickfunnels right now because my goals are slightly different. But the airplane analogy Russel put out there was golden.

    • Thanks Mike! Sorry you can’t use CF…its an awesome platform (but I could see if you have some custom needs how many it doesn’t align). Thanks for the comment.

  • Just saw Russell on TV – He was on my favorite show “The Profit” with Marcus Lemonis – genius guy, and what he did with the website with the upsell checkout was ridiculously simple and brilliant.