Old vs New Way of Generating “the Opt-in”… (for 2016 and beyond)

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The way that generating an opt-in/lead from when I first started online (back in 2006) compared to now (2016) has changed…dramatically.

It use to be that you can throw up a squeeze page like this…

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…and convert around 50% of those visitors into new subscribers.

NOT ANY MORE!

Those days are long gone.

Fast forward to today this is the new landscape for building your list…

#1.  “the visitor” has gotten smarter (a lot smarter).

Think about it.  When you see a TV commercial or a banner on the sidebar of a blog…do you pay attention to it?  Probably not.

It’s called banner blindness. And its effecting “the squeeze page” now.

People have been beaten to death with squeeze pages like the one above and realize that it’s a path to eventually getting spammed to death with emails.

Which is why you need to be DIFFERENT (more on that in just a bit).

#2.  They Don’t Want Your “Free Report”

With the Internet evolving and moving fast, people are being more sophisticated.

The “Free Report” is old news.

They want something that entertains them.  They want something that connects/resonates with them.  They want something actionable.  They want new media…like Video, Live Streaming, Social Engagement, etc…

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#3.  The Email is their Sacred “Holy Grail”

People have turned their email account into fort knox.

Which means they want to weed out the “crap” (for lack of a better term) and spend their valuable time reading and engaging with people who are like them and want to provide the “the V word”…VALUE!

You need to have multiple touch points.

Twitter, Facebook, Periscope, Podcast, Live Webinar, Instagram, Vine, YouTube Channel, etc…

Having these multiple connections not only boosts your chance of getting their attention but also getting them to give up their sacred email address.

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Each podcast interview.

Each webinar training.

Each tweet, Facebook post, Instagram upload.

They all deliver value to your audience.  Remember People connect with People.

So Where is List Building Going in 2016 and Beyond…?

It’s simple.

Stop treating your subscribers like numbers.  Stop using the old methods of lead generation that have been on a rapid decline for years now.

Start connect, engaging, interacting.

Be transparent.  Be a real person (not just an avatar hiding behind text).

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[a great example of this is Pat Flynn from SmartPassiveIncome.com]

That is how you will be TRUST with your audience.  This is how your audience/visitors turn into subscribers.  This is how your subscribers turn to CUSTOMERS.

 

  • Mike Lazarus

    Good post Mark. I can’t believe someone once thought that first opt-in page was acceptable.

    • Thanks Mike. Its not that the “old” way of creating a squeeze page was unacceptable…I think that the visitor has become smarter and more sophisticated, so it doesn’t convert like it use to.

      • Ryan

        So what should the new opt in page look like? do you have an example?

      • Ryan

        In the example above, you click on “get started” then are sent to another page with content. the opt in box is way on the bottom…does that really get good opt in rates?

  • Marlene Green

    I thought the exact same thing!!!!!! I have no clue what it does either!

  • ZackJ

    Unless I’m missing something here this is an exit intent popup. I might very well be interested in this if somebody could please explain to me what exactly is new here?…because unless your page has left out pertinent information I’m not getting what it is and what makes this unique, I already have a solution I’ve been using for 2 years that does exactly this…this to me looks nothing more than a popup software and I’ve watched your entire video from start to finish…

  • sannaiac

    Mark thanks We can trust in this seller ? “Notify me about future products by Precious Ngwu”

  • Hi Mark, thank you! 🙂
    I feel like this ReClick is an important thing, buy – sincerely – i still haven’t understand how does it work!
    Where can i see a DEMO page using ReClick?
    You say that you are using ReClick… can you provide me a URL so that i can see it in action, please? 🙂
    Thank you very much!
    Regards,
    Josè

    • Hey Jose,

      Sure, here is an example that being used in the baking niche.

      The second is a special coupon code we used.

      It was just launched Monday so have been testing the different opt-in types and styles to maximize conversions.